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Sunday, 29 Dec 2013

It's great to see US cops behaving brilliantly. I think I get what the guys taking the video are about but in my view the cop owns them. He's the one being reasonable and really he shows them up as jerks.


Monday, 23 Dec 2013

Science and Philosophy Spot. I heard on a programme on Radio 4 someone mention the "invention" of electricity. Immediately in my mind I saw the image of lightning illuminating a landscape, and it led me to this thought: Electricity was not invented. I might go further and say it wasn't really even discovered, as such (ref my lightning example above).

I'd say the invention was the *harnessing* of electricity. And perhaps the discovery was the figuring out how that bad boy works. Differences. Big. Huge.

Thursday, 19 Dec 2013

"No good deed goes unpunished"
— my father-in-law, Brian Potter
15-May-1939 - 18-Oct-2013

Monday, 16 Dec 2013

Never heard of Hydria before this evening. Taking a YouTube trip down the Genesis Memory Lane I ran across this cover version of Entangled from the wonderfully beautiful and wistful album A Trick of the Tail. They offer some interesting twists and turns on the original, including a contemporary mildly metal injection.

Enjoy.


Mars and Snickers shrink but prices stay the same.

A public Relations Fail. Or "Why my nine-year-old is more savvy than a confectionery company."

My nine-year-old lad was watching this news story on BBC's Newsround. When the presenter reported that the company's stated motivation was not to make more money but rather to encourage people to eat more healthily, I heard him scoff disparagingly: "Yeah right!"

That's my boy...! Smile

It seems to me that Mars are naïve to think that people will believe this, even were it true. Wouldn't it be more savvy to simply state something like this? -

"We're obligated to meet certain regulatory standards and, at the same time, keeping the great taste of the product is a real priority to us. In order to achieve those aims while containing costs, we had to reduce the size of the chocolate bar a little bit.

And it would be honest, too.

Suddenly there would be nothing for my nine-year-old to be cynical about.

Public Relations Fail.

** Sources **

For the BBC Newsround story, Click here.

Mars says it's to encourage people to eat more healthily and keep the number of calories (the energy contained) in a standard bar, to fewer than 250.


For the Telegraph Online story, click here.

Mars told The Grocer that it had shrunk the products to meet its public health targets.

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